Do you agree that managing a corporation is MUCH EASIER and EASIER than managing an MSME?
As a corporate CEO, your job is simply to think, plan, and orchestrate all the company’s abundant resources (funds, reputation, bankability, caliber employees, systems, facilities, and technology) to operate systematically to achieve business targets. The rest of your time is spent networking and lobbying. GREAT, RIGHT?
ON THE CONTRARY,
Most entrepreneurs and MSME managers struggle, thinking hard about how to survive their businesses with limited capital and mediocre human resources.
Not only do they have to work incredibly hard, exhausting themselves 12-16 hours a day, day and night, but they also have to be emotional, yell, and angry at employees they deem “stupid and procrastinating” (understandably so, given the low pay).
UNFORTUNATELY,
Despite their tireless efforts, 70% of MSMEs still die in the first year.
SO WHERE’S THE MISMATCH?
In fact, the difference between the joys of a corporate CEO and the misery of an MSME leader isn’t the amount of funding, or the intelligence and stupidity of their employees. NO!
Because many corporations and public companies also started as MSMEs.
You, as an MSME entrepreneur, can also manage your business like a corporate CEO: no need to work hard yourself, no need to get angry with your employees every day, IF YOU HAVE THE SAME SYSTEMS AND MANAGEMENT.
Johanes Lim, PhD, CPC, CHt (林泰義)
Financial Doctor and Turnaround Specialist for Family Businesses and The BOD Forum Across ASEAN
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