Most companies still manage 21st-century businesses with a mindset formed in relatively stable economic conditions.
Yet, the world of 2026 increasingly resembles an environment characterized by:
• high volatility,
• high uncertainty,
• geopolitical disruption,
• rapid technological change,
• shifts in global supply chains,
• and increasingly asymmetric competition.
In such conditions, company size is no longer the primary determining factor. What matters more are:
1. Speed in understanding change.
2. Speed in decision-making.
3. Speed in changing business models.
4. Balance sheet strength.
5. Ability to leverage technology and AI.
Many great companies in history didn’t collapse because they lacked customers or good products. They collapsed because they realized too late that their business environment had changed.
If I were an advisor to today’s CEOs, I would tell them to stop asking:
“What’s going to happen?”; and start asking:
“If the worst-case scenario happened tomorrow morning, would my company still be able to survive and even win?”
Companies that can answer that question are usually much better prepared for whatever happens.
IF YOU ASK:
How can I do this quickly, accurately, and cost-effectively?
Johanes Lim, PhD, CPC, CHt (林泰義)
Financial Doctor and Turnaround Specialist for Family Businesses and The BOD Forum Across ASEAN
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